The ruler by which we measure success in internet marketing is analytics. We use Google Analytics for all of our campaigns. It’s powerful and it’s free, that’s a good combination.
With analytics we are able to create benchmarks before we start your campaign. As the campaign progresses we use analytics to see where we can make improvements. Analytics provides important data such as monthly number of visitors, amount of time spent on each page by each visitor, how many visitors leave the site without taking a desired action and so on.
Each month we mail you a comprehensive report which shows you all of the key metrics of your campaign in an easy to understand format. With comprehensive reporting and analytics, every aspect of your campaign is measurable and accounted for.