The two most important aspects of any SEO/PPC campaign is choosing the right key phrases and having a sound visitor conversion strategy.
What is visitor conversion? It is the ratio of visitors who complete a desired task once arriving at your website to those who don’t. Desired actions can be anything from buying a product, signing up for a trial, filling out a form or calling a phone number. These are things that create leads and sales which is the whole point of internet marketing to begin with.
Our unique approach to search engine marketing includes a visitor conversion strategy. Getting quality traffic is the first step. The next step is analyzing that traffic and then optimizing website layout, copy and offers to persuade more visitors to take action.