If you know anything about pay-per-click campaigns you know that anything over a 2% click through rate and a 5% conversion rate is pretty good. Our pay-per-click campaigns consistently outperform the average with results like these (screenshot from a recent campaign we are managing for one of our clients)
A short term strategy for search based lead generation is achieved via a pay-per-click campaign. Pay-Per-Click or PPC is bar none the greatest direct response marketing tool ever invented. The primary benefit it offers is first page visibility in a matter of hours rather than months. Other major benefits include affordable cost-of-entry, seamless analytics integration, flexibility, instant campaign data feedback, easily measured ROI and granular campaign control.
Our team brings over decade of proven success in helping small businesses achieve remarkable results through pay-per-click campaign management. In addition to having mastered the technical logistics of achieving profitability in a ppc campaign quickly, we also bring something unique to every PPC campaign that most other technically focused search engine marketing companies do not offer.
This unique value is our understanding that PPC is just a tactic and that it needs to include a common sense, non-technical business based approach which defines the goal as not just high click-through-rates but bottom line sales growth.
We achieve this by putting more focus on getting to know who your market is and choosing the right keywords that best represent your potential customers. To simply gloss over this key point defeats the whole purpose of the campaign. In addition to giving extra care to keyword selection we also provide additional consulting on how to convert the traffic into paying customers this is accomplished through persuasive sales copy and landing page strategies. Getting more customers – that is the whole point isn’t it?
Each campaign consists of the following components:
- A proprietary business evaluation designed to help you more clearly differentiate the competitive advantages of your business and better define who your online target audience is.
- Based on the business evaluation we conduct keyword research based on finding keywords that will most likely turn into paying customers.
- Once we establish a solid keyword list to start with our team of PPC management experts and copywriters will create your PPC campaign using every competitive advantage and PPC tweak we know about.
- Landing pages are built using tested and proven sales conversion techniques to ensure you capture as many new sales per PPC lead as possible.
- You campaign is monitored daily and monthly reports will be sent to you detailing key metrics.
- Each campaign includes by default access to a dedicated account manager via telephone or email.