The most amazing and dramatic shift in marketing is occurring right now in the areas of local marketing and mobile marketing. Google Places Optimization is the new local SEO.
Google is at the forefront of this massive paradigm shift by way of “Google Places” listings, maps and other local centric services. Local and mobile go together. There are far more mobile users than there are internet users. Whenever people leave the house they take their phone. If your business is properly optimized for mobile search you are at a serious advantage over your competitors who are not.
Other mobile marketing tactics such as using short codes with SMS, QR codes and mobile landing pages are blowing traditional internet marketing tactics like email marketing out of the water in terms of open rates and conversion rates.
Local and Mobile marketing is quickly becoming one of our favorite areas of interest because of the current low cost of entry and the unheard of ROI it offers. If you own a business serving a local area, do yourself a favor and learn more about how local and mobile marketing can take your business to a whole new level.